Korzo Theater

The space that korzo offers for young contemporary artists to develop, and the productive clash that it produces with its more classical traditions, are reflected in the logo. A clash visible in the very architecture of the building where rough concrete meets old stain glass windows.

As Korzo has at heart to put the light on new talents, the color palette is inspired by light’s additive synthesis, and allows to create 3 different atmospheres. Black and white forms the basis, targeted at an older audience. One of the primary colors is added to address young adults, and for the children, a combinaison of two colors from the primary and secondary are used.

Identity developed as part of a pitch made by Studio Piraat for the Korzo Theater rebranding. Design by Gwen Caron, animation by Freek Rutkens, Studio Piraat.


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